Cold Email is over. Goodbye.
I was sending cold emails. For decades. Tons of them. I won't anymore. Goodby me friend.
Cold Email has died.
Not sure when it happened.
It’s been in life support for a while now.
Open rates are down. Response rates are in the milipercents.
Cold Outbound infrastructure has become insanely complex to setup and maintain.
Let’s bury it for good.
Goodbye Cold Email, my friend. My enemy. My companion. My accomplice.
We had joy, we had fun, we had seasons in the sun.
Every time that sales was down
You would always get my feets back on the ground
But the world has become a noisy place. Too noisy.
Markets are conversations.
Back to the roots.
In the early days of the Internet the Cluetrain Manifesto was the call to arms that changed the hearts and minds of marketers around the globe. It stated in its first sentence that everything in sales revolves around meaningful conversations.
You can’t have that if everyone is yelling.
You won’t get that from the next Fully Automated AI Assistant or the army of AI Cold Calling SDRs.
People like to talk to people.
I’m the founder of Teamfluence™ - a Social Selling Platform for B2B Teams on Linkedin.
And I have a mission: Bring back the qualified B2B conversation.
Join me on this journey. Let’s figure out together how we can enable more people to have more meaningful conversations. Consistently. Relevant. Valuable.
Linkedin for B2B Sales Teams.
I don’t have all the answers. Not yet anyway.
But I have some. After all our pipeline is full.
And I am determined to figure it out the rest.
Here I will be sharing what I learn. Raw. Unfiltered.
It won’t be content marketing.
It won’t be a regular thing either. I am busy a.f. after all.
But everytime I come across something valuable. Something worth sharing.
I will do just that. Share it with you.
So if you are trying to figure out Linkedin for your B2B Sales - This is for you.
Steven Morell, June 2024
PS: Let’s be friends on Linkedin too: https://www.linkedin.com/in/stevenmorell/
Photo by Velina Bozhilova on Unsplash